Identity and visitor journey for an innovative warehouse in London Docklands


On behalf of the strategy consultancy Arthesia, I have been working on the look and feel, the visitor journey and visual identity of Metabox – a new, innovative destination in the London Docklands area with cutting–edge content new to cities such as urban agriculture, neo–manufacturing, art storage, drones, etc.

Several floors of real, industrial content in an intelligent warehouse also serving as a visitor attraction at the same time. The core idea evolved around an all access platform which organically combines the entrance information with a harvest point, material lab, furniture store and cafe.

Arthesia AG

SERVICES: Concept, research (subject / place / audience), touch points, visual identity, brand in space, information design

TEAM: Richard Nissen Studio, architecture and architectural visualisations

An exhibition to celebrate 20 years company history internally and exposing it in new locations


As part of the creative team below, I worked on the content, concept and design of this exhibition and foyer. The modules are showing the different working fields of ProPotsdam, Potsdam’s city owned city developer and can be shown at different oplaces after.

Each section highlights one story through a related object, which we initiated and curated. For example, the completed school development is shown by drawings of the students of their favourite places inside, which we initiated with a workshop there. In the multi-generational housing project, we conducted interviews with the tenants, which are made accessible on the exhibition module by means of bells and a receiver.

ProPotsdam in Potsdam > Nominated for the Design Award Brandenburg

SERVICE: Concept, ideation, Research (subject / place / audience), customer journey, touch points, media planning, brand in space, visualisations, experience design, exhibition design, information design

TEAM: Brigitta Bungard communication design, Daniela Walz text, Neubauen furniture and module production, Markus Lerner digital design, Janusz Kruszewski architectural models, Sevens and Maltry photography

Low horizons, immense skies and endless perspectives through exhibition design


If anything, freedom is what you feel when first confronted with the Dutch Flevo polders; freedom and perhaps a sense of being lost in space. The low horizons, immense skies, and endless perspectives are that of a desert landscape – albeit with a human element. But how to interpret such a unique landscape? How to settle and live there?

Freedomland is a visual journey into a highly regulated man made land; captured between forces of order and space, concept and execution, authority and freedom and expressed as a new conceptual territory.

Denis Guzzo i.c.w. Casla Architecture Centre in Almere

SERVICES: Research, concept, customer journey, visual identity, exhibition design, communication strategy, information design

An identity set in gold


I designed for MGMT. Design the visual identity for the new Queen of Thailand’s Textile Museum. The museum presents the rich history of the country’s own silk production. The identity had to be bilingual and include the logo of the Queen’s support foundation for communities involved in Thailand’s fabric production.

Queen Sirikit of Thailand in Bangkok

SERVICE: Visual identity, spatial communication

TEAM: Mgmt. Design

Layering the original with a new identity


With the aim of expanding their audience in the evening hours, I created a concept, that literally overlays the current identity of Central Bar with a new identity. In here the new signage explicitly functioned as a layer on its own presented as the symbolic meaning of the name.

In addition, several interior graphics were designed; black and white framed image, that present different central places in the world; line graphics with crossings highlighted by spotlights and its menu.

Greg Yang Architects in New York City

SERVICES: Research (subject / place / audience), touch points, customer journey, communication strategy, brand in space, visualisations

Silence on Times Square


I have been working on the visual–identity and environmental graphics for Peace & Quiet, a civic ‘dialogue station’ in Times Square. Peace & Quiet sought to stimulate public discussion by facilitating an open dialogue between American veterans and civilians in this iconic public square.

Over the course of the three–week instalment, the dialogue station hosted various discussions, some of which were recorded as part of the National Archive. Notes and letters were also written and exchanged.

Matter Architecture Practice and Times Square Alliance in New York City
See impression:

SERVICES: Ideation, research (subject / place / audience), concept, visual identity, communication strategy, identity in space, visualisations

TEAM: Matter Architecture Practice (design and construction), Pat Tillman Foundation and its Tillman Military Scholars, Storycorps’ Military Voice Initiative, Code Support Foundation, Socialgence and Brian Fernandes-Halloran (program collaborators)

The whole is greater than the sum of its parts, a modular exhibition system


This low-cost, innovative exhibition display structure was made up identical plywood octagons components that combine to make a large, irregular and expansive whole. The structure is visually arresting, but also provides ample space for the exhibition content. 

The showcase aim was to presented partnership projects between Germany and in the United Kingdom based universities, and conveys the working title of the show: The whole is greater than the sum of its parts.

Space++, BUILA International Partnerships in London

SERVICES: Media planning, communication strategy, brand in space, visualisations

TEAM: Tom Butler, Julie Howell, Lea Nagano and Yewon Shim, concept and construction

Understanding is touching – through workshop and set design


Newton’s Cottage echoes the form of the lock keeper’s cottage that once sat at Carpenter’s Road Lock, a historically significant lock over the River Lea. The narratives are created around the activities on the site and revealed that the canal systems in London rely on many things – humans, animals, and machines – all of which can be linked together by the use of rope.

We conceived an event with three activities: firstly, rope making led by expert rope makers Des & Liz Pawson; secondly knot tying in a variety of colourful materials; and thirdly we designed and made a life size wire horse that represented the shire horses that used to tow barges on the canals.

Moira Lascelles curator, The Queen Elizabeth Olympic Park project-management in London, workshop video:

SERVICES: Ideation, Research (subject / place / audience), concept, storyboard, story matrix, experience design

TEAM: Arif Wahid, Hannah Rogers, Pei–Hsin Chen, Takayuki Iishi, Yaqi Zhang, Des & Liz Pawson rope making, Lea Nagano video

An identity built out of blue screens presents new media talent


Identity for the graduate show of students from the postgraduate Lens-Based Media Design program at the Piet Zwart Institute. The program explores the possibilities of new media types and platforms for film. The identity is composed of different ratios of cinema screens which refer to the chroma key function.

TENT. in Rotterdam

SERVICES: Communication strategy, visual identity, spatial communication, visualisations

Visible guidance despite low lights through the use of relief typography


Film decors by the Quay Brothers is a one room exhibition with extremely low light levels. The exhibition signage was designed to work within these conditions, the title sign and object indicators were laser cut black MDF with a light grey MDF backing. This helped to illuminate the signage with little light.

The introduction text was related to their films produced on a 35mm slide and projected and a sequence of their famous stop motion films were shown to see these sets come to life.

Matter Architecture Practice, Anna-Maria and Stephen Kellen Gallery at Parsons School of Design in New York City

SERVICES: Visual identity, exhibition design

Conveying information effectively through information design


The Great Plastic Tide – Where does it come from and how does plastic accumulate in the five seas over a period of six years.

Search & Supply – Central nodes on the offside. Where are Google’s data centers and what criteria are used to select these locations?

The Everyday Death – Who is among the top 50 countries with the most privately owned weapons, and what effect does this have on the death toll?

Planets Everywhere – How do we observe space, how far do we get and what are exoplanets?

Self-initiated, published by Volume Magazine, Die Zeit and Poster Museum Aarhus

SERVICES: Research, concept, information design, illustration

Great effect despite simple and cost effective materials through design


New Practices San Francisco is the West Coasts premiere of the American Institute of Architecture New York’s annual portfolio competition and exhibition. The budget for this exhibition was minimal, we sourced materials with local building supply stores and asked them to donate the materials.

The display system we created was made of metal peg board with a series of custom-made clips and rope, which was continuously used throughout the exhibition and represented in the catalogue through a flexible grid.

American Institute of Architecture in New York City

SERVICES: Research (subject / place / audience), concept, communication strategy, visual identity, spatial communication, exhibition design, information design, sourcing producers

Clear cards instead of complicated guides bring edible wild plants back into our food


I am fascinated by the idea of an edible city. Not only in the self–growing vegetables, but also by plants that are already there. In my study together with Tanja Koning I found that most field guides show indistinct images or illustrations, combined with intricate descriptions.

With the project Citysalad 0.–€, we attempted to present these edibles to the general public with clear pictures and delicious recipes purposely using the aesthetics of the Dutch shopping chain HEMA. Thanks, our sponsor Rotterdamse Oogst we could give away the cards in the same nature as the plants grow – for free.

Self–initiated in various locations

MISSION: Briefing, ideation, research (subject / place / audience), concept, communication strategy, visual identity

TEAM: Tanja Koning concept, recipes and cultural project management, Rotterdamse Oogst sponsorship

A Fibonacci scale shows cultural production as a means for economic growth


As a designer at Roger Teeuwen Designers I have been working on the identity for Freehouse and the Market of the Future, which combined two natural concepts of growth – modular hexagon framed images that were scaled up based on Fibonacci scale.

The Afrikaanderwijk in the south of Rotterdam is going through a transformation. By focusing on its small scaled multicultural character, the neighborhood could distinct itself from the new to develop suburbs that will surround it.

Jeanne van Heeswijk in cooperation with Freehouse in Rotterdam

SERVICES: Research (subject / place / audience), communication strategy, visual identity

TEAM: Roger Teeuwen creative direction, Lisa Reimann design

An interactive traveling installation asks: What does citizenship mean to you?


The Citizenshop is an interactive, traveling installation that I initiated and designed; a dialogue about the concept of citizenship.

As a basis for this, the installation shows two positions: The front side shows with The Citizenhop the neoliberal concept of acquiring citizenship. The back side shows multidimensional needs and interpretations of Citizenship through individual voices including the one of the participant.

Self-initiated at French Riviera 1988, Clerkenwell Gallery, TATE Exchange TATE Modern and Lethaby Gallery in London

SERVICES: Briefing, ideation, Research (subject / place / audience), concept, media planning, communication strategy, visualisations, experience design, information design, sourcing producers, partnerships

TEAM: Tommaso Catalucci front end development, Luca Ponticelli execution passport, Cristina Salvi external advisor

A new experience on an art collection through narrative design


The art collection of the Belvedere World Cultural Heritage Museum is rediscovered and understood through various narratives in an app. A specially developed didactic system allows the user to navigate easily through the most important points. Furthermore it gives him the opportunity to do more fundamental research, also because the app links the archive with the current exhibitions.

Public NYC for Federal Ministry of Culture in Vienna

SERVICES: Research, UX design, information design, app design