Understanding history through experience design


Newton’s Cottage echoes the form of the lock keeper’s cottage that once sat at Carpenter’s Road Lock, a historically significant lock over the River Lea. The narratives are created around the activities on the site and revealed that the canal systems in London rely on many things – humans, animals, and machines – all of which can be linked together by the use of rope.

We conceived an event with three activities: firstly, rope making led by expert rope makers Des & Liz Pawson; secondly knot tying in a variety of colourful materials; and thirdly we designed and made a life size wire horse that represented the shire horses that used to tow barges on the canals.

Moira Lascelles curator, The Queen Elizabeth Olympic Park project-management in London, workshop video: https://tinyurl.com/y6l6xx8v

SERVICES: Ideation, Research (subject / place / audience), concept, interviews, content creation, storyboard, story matrix, experience design

TEAM: Arif Wahid, Hannah Rogers, Pei–Hsin Chen, Takayuki Iishi, Yaqi Zhang, Des & Liz Pawson rope making, Lea Nagano video

Bringing a potential future destination to life in London Docklands


I have been working on the branding, look and feel and visitor journey including access areas of Metabox – a new, innovative destination in the London Docklands area with cutting–edge content new to cities such as urban agriculture, neo–manufacturing, art storage, drones, etc.

Several floors of real, industrial content in an intelligent warehouse also serving as a visitor attraction at the same time. The core idea evolved around an all access platform which organically combines the entrance information with a harvest point, material lab, furniture store and cafe.

Arthesia in Zurich

SERVICES: Concept, research (subject / place / audience), content creation, touch points, brand development, brand in space, information design

TEAM: Richard Nissen Studio architecture and architectural visualisations

The whole is greater than the sum of its parts


This low-cost, innovative exhibition display structure was made up identical plywood octagons components that combine to make a large, irregular and expansive whole. The structure is visually arresting, but also provides ample space for the exhibition content. 

The showcase aim was to presented partnership projects between Germany and in the United Kingdom based universities and conveys the working title of the show: The whole is greater than the sum of its parts.

Space++, BUILA International Partnerships in London

SERVICES: Media planning, communication strategy, brand in space, visualisations

TEAM: Tom Butler, Julie Howell, Lea Nagano and Yewon Shim, concept and construction

Low horizons, immense skies, and endless perspectives


If anything, freedom is what you feel when first confronted with the Dutch Flevo polders. Freedom and perhaps a sense of being lost in space. The low horizons, immense skies, and endless perspectives are that of a desert landscape – albeit with a human element. But how to interpret such a unique landscape? How to settle and live there?

Freedomland is a visual journey into a highly regulated man made land; captured between forces of order and space, concept and execution, authority and freedom and expressed as a new conceptual territory.

Denis Guzzo i.c.w. Casla Architecture Centre in Almere

SERVICES: Research, concept, customer journey, branding, exhibition design, communication strategy, information design

Pantone gold leaf


I designed the visual Identity for the Queen of Thailand’s new Textile Museum showcasing the countries rich history of silk production. The identity had to be bilingual and incorporate the logo of the Queen’s support foundation for communities working in fabric production in Thailand. I have been redrawing the support logo for uses in different sizes and reproduction methods on the intro panel of the exhibition.

Queen Sirikit of Thailand in Bangkok

SERVICE: Visual identity, spatial communication

TEAM: Mgmt. Design

Expanding audience while maintaining originality


With the aim of expanding their audience in the evening hours, I created a concept that literally overlays the current identity of Central Bar with a new identity. In here the new signage explicitly functioned as a layer on its own presented as the symbolic meaning of the name.

In addition, several interior graphics were designed; black and white framed image that present different central places in the world; line graphics with crossings highlighted by spotlights and of course the menu.

Greg Yang Architects in New York City

SERVICES: Research (subject / place / audience), touch points, customer journey, brand development, communication strategy, brand in space, visualisations

Silence on Times Square


Visual–identity and environmental graphic for Peace & Quiet, a civic ‘dialogue station’ in Times Square. Peace & Quiet sought to stimulate public discussion by facilitating an open dialogue between American veterans and civilians in this iconic public square.

Over the course of the three–week instalment, the dialogue station hosted various discussions, some of which were recorded as part of the National Archive. Notes and letters were also written and exchanged.

Matter Architecture Practice and Times Square Alliance in New York City
See impression: https://youtu.be/Kl_fhO-jphY

SERVICES: Ideation, research (subject / place / audience), concept, visual identity, communication strategy, identity in space, visualisations

TEAM: Matter Architecture Practice (design and construction), Pat Tillman Foundation and its Tillman Military Scholars, Storycorps’ Military Voice Initiative, Code Support Foundation, Socialgence and Brian Fernandes-Halloran (program collaborators)

A collage of Blue Screens presents new media talents


Identity for the graduate show of students from the postgraduate Lens-Based Media Design program at the Piet Zwart Institute. The program explores the possibilities of new media types and platforms for film. The identity is composed of different ratios of cinema screens which refer to the chroma key function.

TENT. in Rotterdam

SERVICES: Communication strategy, visual identity, spatial communication, visualisations

Celebrating company history internally and exposing it in new locations


As part of the creative team below, I worked on the content, concept and design of this exhibition and foyer. The modules are showing the different working fields of ProPotsdam, Potsdam’s city owned city developer and can be shown at different oplaces after.

Each section highlights one story through a related object, which we initiated and curated. For example the finalised school development is shown through drawings of the pupils of their favourite places inside, which we initiated with a workshop there and the multi–generational living project by interviews of its tenants, which we conducted.

ProPotsdam in Potsdam > Nominated for the Design Award Brandenburg

SERVICE: Key–motivations, ideation, Research (subject / place / audience), customer journey, touch points, interviews, content creation, media planning, brand in space, visualisations, experience design, exhibition design, information design

TEAM: Brigitta Bungard communication design, Daniela Walz text, Neubauen furniture and module production, Markus Lerner digital design, Janusz Kruszewski architectural models, Sevens and Maltry photography

Visible guidance despite low lights


Film decors by the Quay Brothers is a one room exhibition with extremely low light levels. The exhibition signage was designed to work within these conditions, the title sign and object indicators were laser cut black MDF with a light grey MDF backing. This helped to illuminate the signage with little light.

The introduction text was related to their films produced on a 35mm slide and projected and a sequence of their famous stop motion films were shown to see these sets come to life.

Matter Architecture Practice, Anna-Maria and Stephen Kellen Gallery at Parsons School of Design in New York City

SERVICES: Concept, visual identity, spatial communication, introduction label, section label

What does citizenship mean to you?


The Citizenshop is an interactive, traveling installation that I initiated and designed to continue a dialogue about the since ever controversial and changing concept of citizenship.

As a basis for this, the installation shows two positions: The front side shows with The Citizenhop the neoliberal concept of acquiring citizenship. The back side shows multidimensional needs and interpretations of Citizenship through individual voices including the one of the participant.

Self-initiated at French Riviera 1988, Clerkenwell Gallery, TATE Exchange TATE Modern and Lethaby Gallery in London

MISSION: Briefing, ideation, Research (subject / place / audience), concept, interviews, content creation, media planning, communication strategy, visualisations, experience design, information design, sourcing producers, partnerships

TEAM: Tommaso Catalucci front end development citizenshop.org, Luca Ponticelli execution passport, Cristina Salvi external advisor

Great effect with simple and cost effective materials


New Practices San Francisco is the West Coasts premiere of the American Institute of Architecture New York’s annual portfolio competition and exhibition. The budget for this exhibition was minimal, we sourced materials with local building supply stores and asked them to donate the materials.

The display system we created was made of metal peg board with a series of custom-made clips and rope, which was continuously used throughout the exhibition and represented in the catalogue through a flexible grid.

American Institute of Architecture in New York City

SERVICES: Research (subject / place / audience), concept, communication strategy, visual identity, spatial communication, exhibition design, information design, sourcing producers