BAR | NEW YORK CITY
With the aim of expanding their audience in the evening hours, I created a concept, that literally overlays the current identity of The Central Bar with a new identity. In here the new signage explicitly functioned as a layer on its own presented as the symbolic meaning of the name.
In addition, several interior graphics were designed; black and white framed image, that present different central places in the world; line graphics with crossings highlighted by spotlights and its menu.
TEAM: Greg Yang Architects in New York City