Brand in Space

Brand spaces are realms of experience where customers can encounter the brand first hand. These spaces can be real as well as virtual platforms.

They are used to present, stage, or develop a brand in customer-centered ways. The aim of a brand space is not just to boost sales, but to let customers experience the brand and increase their involvement with it. These brand touch-points are about strengthening customer loyalty or involving the customer in the evolution of the brand.